To help you understand the SEO process better, here are answers to some questions you might have.
SEO stands for Search Engine Optimisation. This is the process of improving the content and structure of your website in order to increase your search engine rankings and website traffic through the organic or free listings of the major search engines, Yahoo, Bing and most importantly Google.
This is very important. It is where we match your main business areas and terms the average internet user would use to try and find your products or services online. We use several Google and search engines tools to create a list of recommended website keywords for targeting specific search engine results to help improve your search-ability.
There are a number of factors that affect how Google ranks your website vs your competitors. These include: Good quality, well written content. Descriptive meta data. Fast page load speed. Correctly sized and tagged images. The list goes on. At Bottle Green Websites, it is our job to keep up to date with Google’s latest algorithm changes and ranking criteria to ensure you are providing a great value to your website users.
We will never promise to get you to position 1. Any company who does is maybe not being very honest*. We will try our best to give you a time scale and a target that we are aiming for – whether that is an increase in visitor numbers, or more enquiries. What we will do is bring you the most appropriate website visitors who are already searching for exactly what you offer. We believe that steady growth of website traffic is often more important than the vanity or being ‘number 1’.
*As a side note, ‘Number 1 in Google’ is becoming an increasingly blurred proposition – with Ads, Local Listings and Rich Results all now taking priority depending on Google’s understanding of a user’s search intent.
Very. Google is quite explicit in stating that your number one priority should be “to serve high quality content to your users”. Google likes to see well written high quality content written by an expert or enthusiast on every website. We can provide training on the creation on this level of content that will help boost your search engine results. If you are not confident of creating this yourself, we can also offer a copywriting service.
Link building is the process of attracting high quality links from other websites with the intention of improving the page ranking and domain authority of your website. A link coming back to your site is very much seen as a vote of confidence signalling your website’s credibility to the search engines and other online users. This is still a very important factor in the search engine ranking of your site
These are the snippets of information that appear on the Google search engine results. Essentially, these are the first thing that anyone using a search engine will read about your website and your business. Creating these is a great opportunity to entice users to your site and target your business key terms.
Google provide some very useful tools for tracking the activity of your site. Google Analytics will help you to measure the traffic and interactions for your website. This includes pages visited, time spent, location of visitors and much more.
Google Search Console has a range of different functions including the ability to re-index your site to allow Google to keep up with the changes and improvements you have made. We can provide fully training to allow you to get the most from these tools
These are from a paid-for service called Google AdWords. Business owners pay to display their Ad using a PPC (Pay Per Click) system. The company will ‘bid’ an agreed amount and will pay this every time their listing is clicked. Companies set a daily, weekly or monthly budget and as soon as the budget is reached the ad will disappear. This system accounts for 80-90% of Google’s revenue.
In contrast, Bottle Green specialise in ‘organic’ search engine rankings, meaning that your site will still rank well long after you stop paying for SEO.
If you would like more information on any of the above or an answer to a different question you’ve been wondering about, please contact Bottle Green Websites today