To help you understand the SEO process better, here are answers to some questions you might have.
What is SEO?
SEO stands for Search Engine Optimisation. This is the process of manipulating the content and structure of your website in order to increase your search engine rankings and website traffic through the organic or free listings of the major search engines, Yahoo, Bing and most importantly Google.
What are website keywords?
This is very important. It is where we match your main business areas and terms the average internet user would use to try and find your products or services online. We use several Google and search engines tools to create a list of recommended website keywords for targeting specific search engine results to help improve your search-ability.
What do Google and the other search engines want to see from a website?
Google will never specifically tell website owners what they want to see that will get your site to number 1. However, they do give certain hints to what they consider to be good website practice. Google has a series of algorithms (computer programs) that will visit (crawl) your website to judge how you should rank in comparison to your competitors. They released 500 of these over the course of 2013. At Bottle Green Websites, it is our job to keep up to date with these changes so we can advise you accordingly.
Can you get me number 1 in Google and how long will it take?
With hard work and the right approach anything is possible. This will also come back to the sensible selection of the website keywords. We want to find terms that represent your business and target users who want to talk to you. A number of companies on the web will promise you the earth when it comes to search engine rankings – unfortunately a lot of these companies and practices aren’t to be trusted and, in the long run can be more harmful to your company’s online presence. We would not put a time scale on good rankings however we believe that the steady growth and traffic of the website will outweigh this in the long term goals.
How important is the content on my website?
Google believes that content is the most important element of any website. Google likes to see well written high quality content written by an expert or enthusiast on every website. But please do not confuse content with text, it can be so much more. We can provide training on the creation on this level of content that will help boost your search engine results. If you are not confident of creating this yourself, we can also offer a copywriting service.
What is ‘link building’?
Link building is the process of attracting high quality links from other websites with the intention of improving the page ranking and domain authority of your website. A link coming back to your site is very much seen as a vote of confidence signalling your website’s credibility to the search engines and other online users. This is still a very important factor in the search engine ranking of your site.
Should I use Facebook and other social media platforms to help my business?
Social media is critical to your online presence. It is a great way of staying in touch with your clients when they are, maybe, on the move and not necessarily thinking about you. With good visual content, you can build a loyal following that will help to distribute your information to build a wider audience network. We can help manage and advise on the best practices and strategy for getting the most from your social media accounts including Facebook, Twitter, LinkedIn, Pinterest and G+.
What are the ads and sponsored links at the top of the Google listings?
These are sponsored advertisements placed by Google. These are a paid-for service using a Google platform called Google AdWords. This allows business owners to pay to have improved search engine rankings through a PPC (Pay Per Click) system. The company will ‘bid’ an agreed amount and will pay this every time their listing is clicked. Companies will have a daily budget until this is exceeded and the ad will disappear for the day. This system accounts for 90-95% of Google’s revenue. At Bottle Green Websites, we specialise in the organic / natural search engine rankings. We can also advise on PPC account management.
What are Page Titles & Meta Description on my website?
These are the snippets of information that appear on the Google search engine results. Essentially, these are the first thing that anyone using a search engine will read about your website and your business. Creating these is a great opportunity to entice users to your site and target your business key terms.
What is the point of Google Analytics and Webmasters?
Although Google will not tell you how to get your site to the top of the rankings, they do give you some very useful tools for tracking the activity of your site. Google Analytics will help you to measure the traffic and interactions for your website. This will also give you the pages visited, time spent, location of visitors and much more. Google Webmaster Tools also has a range of different functions including the ability to re-index your site to allow Google to keep up with the changes and improvements you have made. We can provide fully training to allow you to get the most from these tools.
If you would like more information on any of the above or an answer to a different question you’ve been wondering about, please contact Bottle Green Websites today